Mind-Mapping Your Way To A Stronger Business

March 25th, 2016 by Daniel Ruiz

Struggles of an Entrepreneur

Sometimes, that little gem of an idea for your business is buried in a pile of disorganized thoughts and conflicting ideas. Chances are, you were intrigued by the title of this article because you yourself (or maybe your team) are trying to build or create something successful.

To be successful, connections and steps to goals must be well planned. Now, that doesn’t necessarily mean that each concept or step to success must follow in a linear fashion. What is important is each part or idea connects back to your main goal or principal.

What is Mind-Mapping

To many, at first glance mind-mapping appears to be elementary. It’s colorful, it’s non-linear, and it’s associative. When executed properly, mind-mapping is a practice that improves reading, cognitive, and conceptual skills. This graphical technique stimulates what founder, Tony Buzan, calls “cortical skills“”: word, image, number, logic, rhythm, color, and spatial awareness.

How to Mind Map

Let’s start with the manual technique. To start, you need:

  • Blank paper (no lines or graphs!)
  • Colored pens and pencils
  • A brain — hopefully we all still have one of those intact.
  • Your imagination — that’s right, reach back into your young years to unleash your creativity

TO make a Mind Map, the idea is pretty simple and can follow Tony Buzan’s 7 simple steps:

  1. Start in the CENTRE of a blank page turned sideways.
  • Starting in the centre gives your brain freedom to spread out in all directions and to express itself more freely and naturally.
  1. Use an IMAGE or PICTURE for your central idea.
  • Images help you use your Imagination.
  • Keeps you focused & helps you concentrate
  1. Use COLORS
  • Colors excite your brain
  • Adds extra vibrancy and life to your Mind Map
  1. CONNECT MAIN BRANCHES to the central image and work your way out
  • Because the brain works by association, it likes to link ideas together. If you connect the branches, you will understand and remember a lot more easily.
  • You can see how different concepts connect together
  1. CURVED lines not straight lines
  • Straight lines won’t help stimulate your brain
  • Single key words give your Mind Map more flexibility
  • Provides emphasis and power to each key word concept
  1. Use IMAGES throughout the entire Mind Map
  • Text can make things dense, let the images do the talking for you!

So how can Mind Maps improve your business strategies and success?

Once you begin to incorporate this technique as a daily or at least weekly practice, your cognitive skills will greatly improve. You can also use the map to help with specific business needs. For example, the digital method of Mind Mapping is a software program called IMindMap.

With this software, you can easily map and plan out the needs of your business such as:

  1. Presentations
  2. Project and goal management
  3. Problem solving (financial or conceptual issues)
  4. Collaborate with multiple partners or concepts
  5. Understand and synthesize the bigger picture

Mind Mapping masters like Phil Chambers, teach to thousands the power of Mind Mapping in achieving goals set forth or overcoming the many hurdles that companies (or anyone) inevitably face. Whether you prefer to do it all by hand or prefer your shiny computer, Mind Mapping is a tool everyone can utilize. And don’t forget, mapping is not only a tool for businesses or entrepreneurs — any individual who wants to improve their cognitive skills can practice Mind Mapping.

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